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We are Salad

Salad is a family of ecosystem builders on a mission to find and build with the next generation of winning Web3 founders

the salad

Throwing different vegetables together into a bowl does not make it a salad. Similarly, mixing different parts of the decentralised world in one place doesn’t make it a project. We believe that attention-to-detail, systems, and processes are the key missing ingredients in many blockchain projects.

We seek outstanding founders that want to bring their ideas to life together with our venture building team. Salad comprises operators focused on relentless quality and speed.

CORE team

Co-Founder, Project Lead

Felix Sim

Seasoned entrepreneur with more than 10 years of experience in traditional finance, including investment banking, hedge funds and consulting. He currently leads the team at Salad in discovering new opportunities and backing projects that shape the future Work 3.0 ecosystem. Beyond the blockchain, via his virtual events company Get Out!, he has run more than 2,000 events for multi-national corporations.

Chief Gaming Officer

Wesley Mathews

Professional host, streamer and team-building facilitator. Since 2010, he has hosted over 2,000 corporate events with clients like Garena, Rakuten, Mercer and Citibank. He heads the academy arm of Salad, where he has grown our YouTube channel from 0 to 200,000 views in less than 6 months and issued more than 6,000 certifications. He also coaches guild scholars and manages our growing community of more than 3,000 scholars.

Chief Finance Officer

Patrick Tan

A finance veteran with >20 years of management experience in the oil, gas, and chemicals terminal industry. He has held senior management roles in renowned oil and gas terminal companies like Vopak, Sinopec Kantons and Oiltanking, delivering successful expansions, mergers and acquisitions of terminal assets worth more than US$1 billion.

P2E Growth Lead

Jona Tan

Crypto-gaming native with over 5 years of experience in operations and education management, having worked at organisations like Cognita Schools, Garang and Crowne Plaza Hotels. As our P2E Growth Lead, Jona focuses on expanding our scholar team and empowering every scholar with the right resources to always play their best.

General Manager

Stephanie Chay

Stephanie has over 20 years of experience working for multinationals in technology and oil & gas. Steph is obsessed with the details and believes strongly in the benefits of effective systems and processes.

Growth Lead

Gabriel Sim

Gabriel is an experienced performance-marketing veteran with more than half a decade worth of experience in managing strategy and campaigns. He oversees marketing and partnership initiatives for Salad.




Co-Founder @ Switcheo



VP Engineering @ Switcheo



Chief Of Staff @ Switcheo



Chairman @ CLDY.com



Partner @ Kosmos Ventures



CEO @ Nansen